Buy a sofa money can buy a car, buy a set of furniture of money can buy a suite. Recently, a cost 30000 yuan price is as high as 300000 yuan of Da Vinci double bed opened a hidden in Europe and America, furniture of luxuriant appearance darkness. And always by the consumers think enough class, show the identity of the Europe and America by consumer place furniture price also questioned. So Europe and the furniture water exactly have much deep? People in the industry say, for the first five or six times the purchase price, price is Europe and the unspoken rules of furniture industry, and in a city, empty mark numerical is as high as 10 times.

In the provincial capital of numerous household stores, consumers to step into the door in the first place, it will be costly and restore ancient ways on metope in the United States and Europe feels dye-in-the-wood furniture advertisement takes eyeball. And of euramerican style furniture also by the businessman adored into high-end market positioning of the pronoun. Careful consumer still will note that whenever visiting adornment company gorgeous's American between example, heard frequently of the hundreds of thousands of after quote, as if get consumers to foil a stunning eyes adornment company of high-grade taste.

Reporter survey found that although the jinan and no "Da Vinci" products, but want here to find a ten yuan sofa also is not difficult. North park avenue provincial capital sells the household staff, told reporters that recently they store a price ten thousand yuan more than 20 of sofa has just been bought from you.

Decorating new home in around too much ms li citizens live in the market to home to reporters after says, "of euramerican style furniture fashion show high-grade, but almost all is in ten thousand yuan of above, in a household stores I saw a bid of more than 60 sofa." Although the price is expensive in almost a house, ms. Li is in Europe and America the bargain buy furniture acquired during the unusual fun.

"Of the more than 80000 yuan of beautiful type sofa, can easily cut to six fold, at my insistence dealers said can press 5 fold sale." Price elasticity space so big, not cause consumers of European furniture price questioned. To this, reporter from a home business engaged in building materials for many years in the dealers understand to the European and American furniture inside of the profits.

"Europe and in stores are priced at furniture of five or six times the purchase price is common." The dealers to reporters calculate a bill. "It is with a $30000 purchase price of the sofa as an example, consumers in see label 150000 yuan price, through the bargaining, feel cut down half have been very successful, what does not know the dealer and a times the price can make."

In addition, jinan one of famous household stores general manager also told reporters that "Europe and the profits can say is all the furniture in the furniture industry's biggest. Like leonardo Da Vinci so empty mark nearly 10 times the price of the phenomenon in a city is very common, and is also the unspoken rules. Price one high root in addition to consumers, and the psychological western-worship furniture industry is higher" approach fee "." It is revealed that the most at present household formats of the system, a furniture dealers ZhaoFan told reporters that he has more than two hundred square meters and a the monthly rent shall 60000 multivariate, empty mark really helpless raise high price.

Even so, the personage inside course of study still coming to the reporter, some businessmen in Europe and America could have when furniture propaganda tick the concept of suspicion. "Consumers see in the United States and Europe on furniture should be accurate said" the American "furniture." The reporter understands, in the Europe and America is more more furniture look and feel, representative of also is only a furniture style, but most consumers will we will "Europe" understanding into imports. "This kind of furniture is mostly in domestic mechanization production, and for the choice of wood and not is very exquisite, and most of the chooses is cloth and not leather."

To this, industry insiders Mr. Chen stressed that consumer choice the original intention of American furniture should be a kind of life attitude of choices, and is not blind to pursue honors western trend and grade.